SEO for Small Businesses

My core deliverable is the Client Acquisition System, which is a fixed-price project with a very affordable monthly retainer to maintain the systems, security, software updates, and functionality. If anything ever breaks or needs a tweak and the issue is on my end, you don't pay anything for it to be edited. If you need changes from month to month, anything that fits inside the 30 minutes included in your plan costs nothing extra, and time beyond that gets a discounted hourly rate.

However, many serious clients retain me post-launch for ongoing conversion rate optimization (CRO), SEO, and scaling. These retainers are completely optional and run month-to-month after a 3-month minimum commitment to test baseline performance and assess iterations needed for future success and continued growth.

Clients who opt for a growth retainer see the best results over time.

You do. 100% of the intellectual property, code repositories, design files, and operational assets belong to you. For as long as I am maintaining the project post-launch, I host the website and manage the codebase on your behalf to ensure maximum security, performance, and uptime.

However, should you ever decide it's in your best interest to part ways, there are no hostage situations. I include a "Heaven Forbid It Break-Up Plan" directly in my contract. If you and I need to go separate ways, there are no hard feelings. I execute a seamless transfer of all assets and codebase control back to you, setting you up for success to manage things internally or with another vendor.

Matchless is me, Jon. When a project needs a specialist — a photographer, a copy pass, a niche integration — I bring in a trusted contractor for that piece. You always work directly with me: the person designing, writing, and shipping your system.

For projects, I offer two payment structures designed to keep project timelines tight:

1. Paid in Full: 100% before work begins, at a lower project price.

2. 50/50 Split: A 50% deposit to begin. The remaining 50% is drafted automatically, from your bank account or a card on file, under a prior authorization you sign at kickoff. It's due 30 days after the first payment for projects scoped at up to 6 weeks, and 45 days for projects scoped at 6–8 weeks (60 days by written agreement before work begins).

If a project is scoped at more than 8 weeks, the second half is replaced by milestone payments, set out in your proposal and agreed before work begins.

Care plans and their add-ons are drafted in advance on the same day each billing cycle, whether monthly, quarterly or annually; paid ads, whose fee follows each month's ad spend, is billed monthly. SEO is billed monthly the same way, or you can pay the minimum term up front at a lower price for that term.

Pay a project by ACH and pay less. A project payment drafted from your bank account by ACH comes at a lower price, because it avoids card fees. That adds to the Paid in Full discount, so a project paid in full by ACH has the lowest price. For SEO, paying the term up front by ACH does the same. Your proposal shows the exact price for each way of paying. Monthly plan fees are the same by ACH or card. Cards are always accepted at the listed price, less the Paid in Full discount when it applies.

No work begins until the initial payment or authorization is established. In my experience, this structure ensures that both sides remain fully focused on execution and getting the project across the finish line.