Websites, search and AI, in plain English.
Guides I write for business owners who would rather understand the decision than be sold one. Each one is checked against the best pages already answering the question before it goes up.
Found in AI answers
How ChatGPT, Perplexity and Google’s AI features choose the businesses they mention, and what makes a site worth quoting.
Local search
Google Business Profile, reviews and local SEO for businesses that serve a place, plus honest answers on what SEO costs and how long it takes.
AI for small-business marketing
Practical ways to use AI for SEO, content and automation without publishing anything you would not sign your name to.
Headless and agentic WordPress
Keeping WordPress where it earns its place, putting a faster front end on it, and letting AI agents do the routine work safely.
- 01 Headless WordPress, explained for business owners Guide · 14 min read What headless WordPress is, how it works, what it costs and what you give up, and how to tell whether your business needs it, from someone who builds them.
- 02 WordPress MCP: letting an AI agent manage your site safely Article · 15 min read What WordPress MCP is, what an AI agent can really do on your site, the risks no one mentions, and the setup that keeps a mistake small and easy to undo.
- 03 EmDash vs WordPress: which CMS is ready for AI agents? Article · 14 min read EmDash, Cloudflare's open-source CMS, was built for AI agents. How it compares with classic and headless WordPress on agent safety, cost, plugins and migration.
Website cost, care and speed
What websites cost to build and keep, how long they take, and what keeps them fast, secure and accessible.