From website burnout to –>
Jackson, MS Web Designer
I gave up on my first online business.
After wrestling with my first website for longer than I like to admit, I was burnt out. So I threw in the towel. But I didn't just drop my website. I quit my business.
I was in over my head. I was frustrated with technology I didn’t understand. And I was disappointed that despite my best efforts, I couldn’t make my website work for me.
Now my mission is to make sure that doesn’t happen to anyone else.
I'm a web designer in Jackson, MS. I build and manage websites for folks who’d rather run a business than a website. And I believe your business and creative aspirations shouldn’t be hindered by website problems.
Building and maintaining a website, handling security threats, optimizing SEO… It’s all A LOT of work.
In recent years, evolutions in technology have made much of that work more user-friendly. But the time required to get past the learning curve isn’t always feasible for busy people.
Giving up on my first online business
Like I said. I quit my first entrepreneurial, online venture. It was a fitness and sports nutrition blog and coaching service. My plan was to write helpful blogs that would educate site visitors and eventually convert them into paying clients.
I hired a professional web developer to build a custom website for me – and it was LEGIT. It was just what I needed for the little bit of blogging and coaching I did on the side while I was studying Exercise Physiology at Mississippi College. My coaching business was never reliably profitable. Feast and famine, ya know? But I was sure I could grow that business if I ramped up my website and marketing.
About the same time I got serious about growing the business I was starting to become seriously frustrated that I didn't know how to do more with my website.
I realized very quickly that I did not have the skill set required to take my website to the “next level” I was envisioning. As a broke college student I didn't have the money to pay my developer to make any more website adjustments for me. Heck. I could barely afford him the first go 'round. I was late making payments on more than one occasion over the course of my installment plan.
It was obvious that I wouldn't be able to get professional help at the time. I dreamed of doing so much more with it. But it was a custom-built site constructed on a framework that my developer knew backwards and forwards. And I was clueless.
I didn't have access to the backend of my site which, in retrospect, was a good thing. It protected me from myself. Even if I had been granted access, I surely would've broken the thing during my first attempt to tinker.
So there I was. Broken and defeated. Longing to have the website I was dreaming of so I could launch my online fitness career. But I didn't even know how to change my logo.
Then there was a pivot
*pause for dramatic effect*
My original website was built on a platform for real web developers. So I knew I wouldn't be able to pick up where my developer left off. I needed something I could understand more easily. And I believed that I surely could figure things out if I started from square one with a simpler website framework.
I decided to learn WordPress.
At the time, it was the most popular Content Management System (CMS) in the world with something like 50% of market share in that space. Since it seemed to be what most everyone else was using, I made it my platform of choice
And the popularity of WordPress has only increased since then. As of December 2020, WordPress reached 63.8% of the market share for all CMS platforms. That means they've got more users than all the other platforms combined (Square Space, Wix, Weebly, etc.).
I started from ground zero so I could understand how a website comes together. WordPress for Dummies type stuff. That's probably actually a real book. *pensive emoji with hand on chin*
I set out to learn the bare minimum required to build the fitness website I previously wanted so badly.
But the more I learned, the more I came to love working with websites. And the desire to get my fitness website back up and running gradually faded. I had a new fascination with websites. And I wanted to learn everything I could to make my own WordPress website looks great and load fast.
I thought, gosh, with all I've learned about building websites I bet I could really save some people a lot of headaches and heartache. And if I can help them get a website they love, they'll have a platform to share their passions, skills, and gifts with the world. Then maybe they won't get discouraged and give up on their business aspirations like I did.
Something “clicked” in me at the soul level
I realized my website services were fulfilling the spirit of what I had been pursuing all along: helping make other people's lives better by doing something I loved. And that made me press into this kind of work even more. It felt like answering a calling.
I haven't lost my wonder for exercise physiology. I'll always be passionate about health, fitness, coaching, and teaching. The difference now is I've got this new outlet to channel my energy into. it's meaningful work that makes other people's lives and businesses better. And I feel good about that.
Now I design websites for businesses in the Jackson-Metro area and beyond.
After a few years of deep learning with WordPress via online courses, tutorials, and breaking my own site (and having learn to to put it back together again in a panic), I’m now a WordPress web designer in Jackson, MS (Clinton, actually).
I use my skill set to protect others from sharing the unfortunate experience I went through with my first website.
I get no greater joy than when I work with local businesses and creatives to get their website worries sorted so they can do the work they love instead of wrestling with their website.
I specialize in the Divi Theme/Framework, GeneratePress, and Kadence Theme
I've completed these Divi-specific courses with flying colors:
Though Divi, GeneratePress, and Kadence are my bread and butter, I also look after client's sites that are built on other themes.
No one should have to learn web design just to build a website for their business, project, or event.
If you want to follow in my footsteps and learn things the long way 'round, I respect that. Just make sure you're not in a hurry and you have a few years to spare.
I believe business owners and creatives should never be tempted to give up on their aspirations due to frustrations with their website.
I also believe in empowering website owners to do whatever they want with their site. If you want to learn how to manage your website on your own, I’ll teach you how to do that.
But if you need a trusted partner to handle all the website things for you, I'm your guy.
Hey, you. You've got a lot to offer to the world.
Your idea for that business, non-profit, or ministry is important. And you need a website.
Maybe it's something that has been floating around in your head for months, maybe years at this point.
Don't let the hurdle of website headaches hold you back from doing the work were made to do.
Book a Zoom call with me so we can talk strategy for your website project.
4 Easy-to-Avoid Mistakes When Hiring A Web Designer [PDF]
Businesses grow when they team up with the right people. And they stagnate when they get sucked into bad partnerships.
Hire the right person for your website project the first time. You’ll save time and money. And you’ll spare yourself a lot of frustration in the process.
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