Everything you need to know about how I work, what I build, and how I drive revenue.
Most Client Acquisition Systems ship in 3–6 weeks from kickoff. You'll have a first milestone live inside 14 days, and the full system deployed before most agencies have finished their discovery phase.
It starts with a 15-minute discovery call to make sure I'm the right fit. If I am, I schedule a one-hour deep-dive strategy session. After that session, I present you with my findings and a recommended action plan, which is yours to keep whether you have me implement it or not.
Very little. I need you for the one-hour strategy session, and then for a sign-off at each major update: a staging preview link and a short walkthrough recording, with a live call if you want one. I don't ask you to write copy or manage my tickets; I do the heavy lifting.
I work in rapid, iterative cycles. You review live staging links throughout the build process. I refine the system continuously until it is perfectly aligned with your objectives and ready for deployment.
Engagements typically run between $15K–$60K depending on scope. I don't do hourly billing for website and app builds; hourly billing is something I offer exclusively for maintenance tasks that exceed the monthly time included in a care plan. You pay for the value and the deployed system. I'll scope exactly what you need on the discovery call, with no pressure to commit.
My core deliverable is the Client Acquisition System, which is a fixed-price project with a very affordable monthly retainer to maintain the systems, security, software updates, and functionality. If anything ever breaks or needs a tweak and the issue is on my end, you don't pay anything for it to be edited. If you need changes from month to month, anything that fits inside the 30 minutes included in your plan costs nothing extra, and time beyond that gets a discounted hourly rate.
However, many serious clients retain me post-launch for ongoing conversion rate optimization (CRO), SEO, and scaling. These retainers are completely optional and run month-to-month after a 3-month minimum commitment to test baseline performance and assess iterations needed for future success and continued growth.
Clients who opt for a growth retainer see the best results over time.
I offer two payment structures designed to eliminate administrative friction and keep project timelines tight:
1. Paid in Full: 100% upfront payment, which includes a discount on the total project value.
2. 50/50 Split: A 50% deposit is required to commence work. The remaining 50% is automatically collected via a prior authorization agreement exactly 30 days after the project kickoff.
No work begins until the initial payment or authorization is established. In my experience, this structure ensures that both sides remain fully focused on execution and getting the project across the finish line.
I do not predetermine the tool for the job until I meet with you and understand exactly what your needs will be. As the saying goes, 'If the only tool you have is a hammer, everything looks like a nail.' Once I complete the discovery process, I determine what technology will be used to build your website. For the majority of projects I'm regularly using React, Next.js, Astro or WordPress, or a combination of them, but your specific use case will determine which gets utilized.
Matchless is me, Jon. When a project needs a specialist — a photographer, a copy pass, a niche integration — I bring in a trusted contractor for that piece. You always work directly with me: the person designing, writing, and shipping your system.
Most of my clients do. I audit what's working, preserve what converts, and rebuild the parts that don't. You don't start from zero — you start from better.
You do. 100% of the intellectual property, code repositories, design files, and operational assets belong to you. For as long as I am maintaining the project post-launch, I host the website and manage the codebase on your behalf to ensure maximum security, performance, and uptime.
However, should you ever decide it's in your best interest to part ways, there are no hostage situations. I include a "Heaven Forbid It Break-Up Plan" directly in my contract. If you and I need to go separate ways, there are no hard feelings. I execute a seamless transfer of all assets and codebase control back to you, setting you up for success to manage things internally or with another vendor.
That's fine. Tell me on the call what you're actually trying to solve. If a single page is the right answer, I'll say so and scope it accordingly.
A 15-minute call. No pitch, no pressure. Just a clear picture of whether I'm the right fit.
Website + funnels + automations. One system, one person to call.