I research, write, check and publish a blog for your business, built on the questions your customers actually ask. Over time, search engines and AI answers learn where the good answers are. Your part is a 20-minute conversation each month and a yes before each post goes out.
From $750 a month. 2 posts a month to start. 6-month minimum, then month to month.
Picture someone at ten at night with a problem you solve. They type the question you hear every week into Google or ChatGPT. The answer names your business and links the post where you explained it, built from a story you told me on our monthly call. The next morning they call you, already knowing how you work.
That is what authority means here. The businesses that get named are the ones that have already explained it well: a clear answer, real sources, and something only a person who does the work would know. It is not a trick or a ranking hack. It is a library of honest, useful posts about the work you do, published on a steady schedule, linked to each other and to your services, and kept up to date.
Nobody can promise you page one, and I won’t. What I promise is the work: the research, the writing, the checks, the schedule, and a short note each month that shows what moved. It is the same system I run on my own blog, which started from zero.
$750
A month for 2 posts, every other week
20 min
Your time each month, for one conversation
60 days
How often every live post is re-checked
6 months
Minimum to start, then month to month
03
How each post is made
Six steps, every post
Every post goes through the same steps. None of them is skipped because a deadline is close.
01 — Research
Find the questions worth answering
What your customers search for, how often, how hard it is to rank, and what the pages ranking now leave out. Done again every quarter.
02 — Plan
Pillars first, then the rest
Three to five in-depth guides on your main topics, then shorter posts around them, on a six-month calendar you approve.
03 — Write
Answer first, in your voice
Every figure has a source and a date. Each post carries something from our monthly conversation that only you could have said.
04 — Check
Tested against the pages it has to beat
Independent reviewers score it against the posts already ranking. It ships when it wins. Then a fact check, and I read it myself.
05 — Publish and link
On schedule, and woven in
It links to your services and related posts, and two to four older posts are updated to link to it.
06 — Track
Measured, then explained
Rankings, Search Console and AI-answer mentions, and a one-page note each month: what published, what moved, what is next.
A real postWhat a finished post looks likeFrom my own blog: a headline that says what the post answers, then, further down, a chart with its numbers and a source line you can click. Your posts follow the same pattern.Read the whole post
04
What’s included
Authority Blog
Along with the six steps, every plan includes these. The plans differ only in how many posts I publish each month.
One conversation a monthTwenty minutes, recorded. Your stories, numbers and opinions become the first-hand detail in every post, so you never repeat yourself.
Visuals with every postCharts with their numbers, screenshots and images in your brand’s style, each with alt text and a source line. Never an AI image of you, your staff or your customers.
One clear next stepA call to action at the end of every post, matched to its topic, and one partway through when your readers are ready early.
Kept currentEvery live post re-checked about every 60 days: its figures, links and sources.
Yours to keepEvery post, image and chart belongs to you, and so does the tracking data.
Monthly notematchlessweb.com
Blog posts only, to November 8, 2026
Published
15 posts since September 28.
What moved
Google showed the posts 991 times, for 186 different searches. No clicks yet: the average position each week ran 58 to 77, so these are early signs, not traffic.
AI answers
Five AI engines named or linked my business in 7 of 85 answers to questions that didn’t name it, up from 4 before the first post.
What is next
Two posts a week, Monday and Thursday, and three live posts re-checked every week.
A sample note, filled in with my own blog’s numbers. Yours comes each month, with your posts and your numbers.
05
Content Engine
Blog + social + email
Take every post further than your blog.
Content Engine is an Authority Blog plan plus social posts and email, so each article reaches the people who already follow you.
Social posts on 3 channelsEach new article promoted, plus short posts cut from it: a figure, a chart, a quote. Copy and images included.
Approved in weekly batchesOne calendar preview link a week, never a request for every post.
A new-post email to your listOne email per article, in your brand. At eight posts a month, a weekly roundup instead, so your list isn’t flooded.
Every link trackedTracking tags on every social and email link, and a sheet that shows which posts bring visits and leads.
Add on: Lead Capture
A one-page guide on every postA printable page that sums up the post, offered for an email address, the way my own posts do.
A delivery email and five follow-upsWritten once at setup and shared by every post, leading readers toward what you sell.
06
My own site, from zero
As of November 11, 2026
Named in AI answers, beside the firms I compete with.
Every week, Ahrefs Brand Radar puts the same questions to ChatGPT, Gemini, Perplexity and Google’s AI Overviews and AI Mode: questions a customer might ask without naming any business, like “Recommend a web designer in Clinton, MS for a small service business.” Here is how often the answers named or linked my business, and the nine other firms I track. I update it every month.
Firm A16
Firm B13
Firm C10
Matchless Web (mine)7
Firm D5
Firm E5
Firm F5
Firm G2
Firm H2
Firm I0
AI answers that named or linked each firm, out of 85: 17 questions to five AI engines, November 7 to 11, 2026Source: my Ahrefs Brand Radar report, the newest answer from each engine, read November 11, 2026. The other nine firms are the ones I track as competitors; I’ve left their names off.
The numbers
AI answers that named or linked each firm, out of 85: 17 questions to five AI engines, November 7 to 11, 2026
Firm
Answers that named or linked it, of 85
Firm A
16
Firm B
13
Firm C
10
Matchless Web (mine)
7
Firm D
5
Firm E
5
Firm F
5
Firm G
2
Firm H
2
Firm I
0
The same 17 questions, two days before my first post and now
Answers that named my business
4→ to 7 of 85
Answers that linked my site
0→ to 4 of 85
Answers that linked my site when the question named my business
11→ to 15 of 15
September 26 against November 7 to 11.
Those new links went to my home page, my about page and my Jackson web design page, not to blog posts. The blog is one part of what changed on my site in these weeks, so I don’t credit it alone. A script counts every answer, the same way each month. How I measure it.
November 4, 2026
The first visits from an AI answer
Five weeks after my first post, ChatGPT sent two visitors to my Speed to Lead page. Both were on phones in the U.K. and left after about half a minute. They weren’t leads, and I won’t call them that.
A week later, ChatGPT was linking that page when asked “Is there a done-for-you speed to lead service for home service businesses, and what does it cost per month?” and Perplexity was linking my speed-to-lead post when asked “How can a roofing or electrical contractor reply to new website leads within two minutes?”
Why I count answers, not just clicks
Most people who get an answer never click. In a Pew Research Center study (opens in a new tab) of 68,879 Google searches, people clicked a link inside Google’s AI summary on 1% of visits. With a summary on the page, they clicked a regular result on 8% of visits; without one, on 15%.
So being named in the answer is a result in itself. The reader learns your name there, and may search for you or call later without ever opening the post. Clicks still count, and the monthly note shows them. They just aren’t the whole story.
Google Search, blog posts only
Google showed my posts 991 times, for 186 different searches, from September 28 to November 8. No clicks yet: the average position each week ran 58 to 77, far below page one. Early signs, not traffic.
September 280
October 5321
October 1280
October 1952
October 26310
November 2228
Times Google showed my blog posts in search results, by week, 2026Source: my Google Search Console, blog posts only, read November 11, 2026 with data to November 8, 2026
The numbers
Times Google showed my blog posts in search results, by week, 2026
Week starting, 2026
Impressions, blog posts only
September 28
0
October 5
321
October 12
80
October 19
52
October 26
310
November 2
228
07
Prices
6-month minimum
The price per post goes down as you add more.
Authority Blog, a month
2 posts a month
$750a month
Every other week · $375 a post
4 posts a month
$1,400a month
Every week · $350 a post
8 posts a month
$2,400a month
Twice a week · $300 a post
Every plan includes everything above. Setup is $1,500, once.
The guarantee
Seen in Google and AI search by month six, or your next month is free.
By the end of your sixth month, Search Console will show your posts in Google’s results for at least 25 different searches that don’t include your business name, and at least one AI answer will link one of your posts. If either hasn’t happened, your seventh month is free. The conditions
Content Engine: add social, a month
By how often each channel posts. 3 channels and a new-post email for every article are included.
Once a week on each channelAbout 13 posts a month · about $38 a post · each extra channel $150 · needs any blog plan
+$500
Twice a week on each channelAbout 26 posts a month · about $33 a post · each extra channel $250 · needs any blog plan
+$850
Every day on each channelAbout 90 posts a month · $20 a post · each extra channel $500 · needs 4 or more blog posts a month
+$1,800
Twice a day on each channelAbout 180 posts a month · $15 a post · each extra channel $750 · needs 8 or more blog posts a month
+$2,700
Content Engine setup is $2,500, in place of the $1,500 blog setup. It adds your social channels, post templates, the tracking sheet and your email template.
Lead Capture, a month
With 2 posts a month$150 a post
+$300
With 4 posts a month$150 a post
+$600
With 8 posts a month$125 a post
+$1,000
Setup is $1,500, once: the sign-up form, the one-page guide template and the five emails.
What a month costs: four examples
2 posts a month
$750
2 posts, social once a week
$1,250
4 posts, social twice a week
$2,250
8 posts, social twice a day
$5,100
Plus the one-time setup, and Lead Capture if you add it.
Why it costs more than an AI writing tool
An AI tool can write a post for a few dollars. You are not paying me for the words. You are paying for everything around them: the research and plan behind each post, the checks a tool can’t do, and the publishing and upkeep after it.
For comparison: in a 2025 Ahrefs survey of 879 marketers (opens in a new tab), a blog post cost $131 on average when written with AI and $611 when written by a person. Those figures buy the writing alone.
How payment works
Setup: paid before work beginsThe one-time setup fee covers the research, the six-month plan and connecting your site. It is due before the first post is written.
A lower price for paying the term up frontPay your six-month minimum in one payment and the price for those months comes down. Your proposal shows the exact figure.
Or monthly, on the same dayOtherwise, payment is due on the same day each month, before the month it covers.
Drafted from your bank accountI draft payments by ACH, under a prior authorization you sign before anything starts.
The lowest price for doing bothPay the term up front by ACH and you pay the least for it.
6 months to start, because search engines take months to trust new pages and anything judged sooner is judged on noise. After that it runs month to month, and you can end it whenever you like. Pay the 6 months up front and the price comes down; your proposal shows the exact figure. Every post stays yours either way.
Q.02Is it written by AI?
Partly, and I’ll always tell you so. AI drafts each post from the research and our conversation. Then the post is tested against the pages it has to beat, rewritten until it wins, fact-checked against its sources, and read by me before it is published. What makes a post worth reading is the part only you know, and that comes from our monthly conversation.
Q.03What do I have to do?
At the start: approve the six-month calendar and the image style, and give me access to your site and Search Console. Every month: a 20-minute recorded conversation about your work. If you choose to read each post first, you get a preview link and three business days. That’s it.
Q.04Who approves each post?
You choose at the start, and you can change it later. Read first: you get a preview link for every post and three business days to send changes. If you send none, it publishes on schedule. Or let me approve: I publish on schedule and you still get every link. Either way, I read every post before it goes out.
Q.05Who owns the posts?
You do. Every post, image and chart is yours, and so is the tracking data. If you stop, everything stays on your site.
Q.06Does it work on WordPress?
Yes. On a WordPress site I built, each post arrives as a draft with a preview link, and WordPress publishes it on its date. On a site built in code, it works the way my own blog does. On a site I didn’t build, I look first and quote it.
Q.07Will I be on page one?
I can’t promise that, and you should be wary of anyone who does. Some posts will rank and some won’t; the monthly note shows which, and the plan shifts toward what works. What I can promise is that every post is researched, checked and published on time, and if your posts aren’t seen in Google and AI search by month six, your next month is free.
Q.08What does the guarantee cover?
Two things, by the end of your sixth month. First, Search Console shows your posts in Google’s results for at least 25 different searches that don’t include your business name. Second, at least one answer from ChatGPT, Gemini, Perplexity, or Google’s AI Overviews or AI Mode links one of your posts, for a question on the list we agree at the start. If either is missing, your seventh month is free. It holds when the plan runs the full six months, posts go out on their dates, and search engines and AI tools can reach your site. It is not a promise of rankings, clicks or leads. Your proposal lists every condition.
10Start hereTwo new clients a month15-minute call
Your expertise, written down. Found when it’s needed.
In my experience, a blog takes three months at the very least, and more often six to twelve, before it brings steady visits and leads. Every week you wait moves that date further out, so the time to start is months before you need the work.
A 15-minute call. Bring the questions your customers ask most. We’ll see whether a blog is the right next step, and which plan fits.
