Privacy Policy

This policy applies to matchlessweb.com, the website of Matchless Web Studio, LLC, a limited liability company in Clinton, Mississippi, owned and run by Jon Phillips. On this site the company also goes by the shorter names Matchless Web and Matchless. It does not apply to the websites I build for clients. Each of those is owned by the client and governed by that client's own privacy policy.

Information you give me on purpose. The contact form asks for your name, email address, company, website, what you're looking for and a message. The revenue-audit form asks for your name, email address, website address and the bottleneck you're seeing. Both are submitted to SureContact, the form and email service I use, and land in my inbox and my contact list.

Guides and one-pagers. When you ask for a free guide, or for the one-page version of a blog post, the form asks for your first name and email address. I email it to you, and I may send follow-up emails about the same topic. For a blog one-pager that is one more email two days later with the same link. If you tick the box to hear about new posts, I email you when one comes out; if you leave it unticked, I don't. Every one of these emails carries an unsubscribe link.

Information you give me when you write or book. If you email jon@matchlessweb.com, I keep the email. If you book a call through Calendly, Calendly collects your name, email address and the time you chose, and shows me the booking.

That is the whole list. There are no accounts, no passwords, and no payments taken on this site.

This site uses Fathom Analytics, a privacy-focused service that counts visits without cookies and without building a profile of you across other websites. It records the page you viewed, roughly where in the world you were, the device type and where you came from, and none of it is tied to you as a person.

There is no advertising pixel on this site: no Meta, Google or other ad script runs in your browser. What Meta is told comes from this site’s own server, only in the two cases below. If that ever changes, this section will change first, and the date at the top of this page will move.

The booking page I link to for calls is different. It is hosted by Calendly at calendly.com, not on this site, and it runs Meta’s pixel for my account. When you open it, pick a day and time, or book, Meta is told that this happened, so I can see which ads lead to booked calls. Calendly’s own privacy and cookie policies cover that page.

When you request a free teardown, this site's server tells Meta (Facebook and Instagram) that a request came in. It sends a scrambled (hashed) copy of your email address, your IP address, your browser type and, if you came from a Meta ad, that ad's click ID, so I can measure which ads lead to requests. The server also records which link or campaign brought you (the UTM tags in the link) and adds those tags to your contact record in SureContact. It keeps a record of the request with a scrambled copy of your email address in place of the address itself, so I can count the requests each campaign brings in. No cookie is set for any of this.

If you arrive from a Meta ad, the same server also tells Meta about each page you view on this site during that visit: the page, your IP address, your browser type and the ad's click ID. That lets me measure the ads and show ads to people who visited but did not get in touch. If you did not come from a Meta ad, Meta is told nothing about your visit.

SureContact, for the forms and the emails I send you afterwards. Meta, which receives the teardown-request signal, the page views of visitors who came from a Meta ad, and the Calendly booking-page events described under Analytics, to measure my ads. Calendly, for booking calls. Cloudflare, which hosts this site and the server that does the campaign measurement described under Analytics, and keeps standard edge logs (your IP address, the page requested, the time) for security and performance. The fonts on this site are served from this site, so no font provider sees your visit.

Each of these services has its own privacy policy, and each of them processes your information only to provide its service to me. I don't sell your information, and I don't share it with anyone for their own marketing.

This site sets no tracking cookies. It remembers one thing in your browser's local storage: whether you chose the light or the dark theme. You can clear it at any time in your browser settings and nothing breaks. For the length of your visit it also keeps the tags of the link that brought you, and the ad's click ID if you came from an ad, in session storage, which your browser clears when you close the tab.

Part of what I build for clients is pixel tracking and retargeting. Those pixels live on the client's website, are set up in the client's own advertising accounts, and the client is responsible for the data they collect. This policy does not cover them, and neither do I, beyond installing what the client has agreed to.

Form submissions and emails stay in my contact list and inbox until you ask me to remove them or until they are clearly no longer useful, whichever comes first. The campaign records described under Analytics are kept until you ask me to delete them. I am the only person who reads them. If a project needs a specialist contractor, that person sees only what the project requires, only for as long as it requires it, and under the same confidentiality I hold myself to.

Email jon@matchlessweb.com and I will send you a copy of what I hold about you, correct it, or delete it. Every email I send from a sequence carries an unsubscribe link. There is no form to fill in and no waiting period beyond the time it takes me to reply, which is usually under one business day.

This site is for business owners and is not directed at children under 13. I don't knowingly collect information from anyone under 13, and if I learn that I have, I delete it.

When this policy changes, the new version is published here and the date at the top moves. A material change to what is collected will be called out in plain language at the top of the page for a while afterwards.

Questions about this policy go to jon@matchlessweb.com. Matchless Web Studio, LLC is based in Clinton, Mississippi, and is registered with the Mississippi Secretary of State under Business ID 1167640.