Ten emails in seventeen versions, plus nine replies set off by what the reader does. Choose a reader’s journey and follow it in the order it arrives.
10 emails over 18 days
Choose a journey
Follow the emails
These previews show the light and dark designs. Gmail’s app applies its own color changes, so the designs are also checked in real inboxes. Links that act on a reader’s place in the funnel are switched off here.
Every step in the demo, drawn from the same source that builds it: the workflows in my CRM, the two automations, the buttons on this site, the spreadsheet and the booking link. Choose any workflow on the map to open its own drawing, with every branch it can take.
The whole system, left to right in the order a reader moves through it. Arrows show what starts what, and the key under the map names each kind of line.