Today
Your current picture
- Leads answered
- Jobs won
- If each is a small job
- If each is a big job instead
- Ad cost per lead
- Ad cost per job
When you're on a job, who answers the next lead?
See what unanswered leads could be costing your business.
Use your own job values and lead numbers to estimate the gap. See what a timed test can reveal about your follow-up.
See my numbersFree calculator · No email needed.
Built around the work you do
Choose your trade to start.
Find your trade
01 / Your business, your numbers
Estimate the unanswered-lead gap.
Your inputs show what goes unanswered, what those opportunities could be worth, and how many jobs would cover Respond, the reply and follow-up system ($2,500 setup plus $500 a month).
An estimate based on your inputs, not a prediction of sales. Job values are revenue, before your costs.
One repair and one replacement can have very different values. See both scenarios without guessing a job mix.
02 / Your estimate ·
What your numbers show.
The opportunity
The unanswered gap
- Unanswered leads
- Possible missed jobs
- At your small-job value
- At your big-job value instead
- Proportional ad spend on unanswered leads
Assumes unanswered leads would close at your usual rate. Actual results may differ.
A scenario to compare
If every lead heard back
- Additional possible jobs
- At your small-job value
- At your big-job value instead
How many jobs would cover Respond?
First-year cost: . That's $2,500 setup plus 12 months at $500. This compares gross job revenue with the fee, not profit or a promised return.
Show the math and assumptions
Answered leads = leads × (1 − unanswered out of 10 ÷ 10). Jobs won = answered leads × your close rate. Possible missed jobs = unanswered leads × the same close rate. Each revenue scenario multiplies those jobs by one of your job values; the two are never added together.
Ad cost per lead = spend ÷ leads. Ad cost per job = spend ÷ jobs won. Proportional spend = spend × unanswered share. Zero denominators show no estimate. Break-even jobs = first-year fee ÷ job value, rounded up.
The optional Thumbtack scenario raises your close rate by 25%, capped at 100%, and applies it to all leads. It is available only when your usual reply takes a day or longer. Thumbtack's 2025 marketplace observation (opens in a new tab) is not a forecast for your business.
A dated comparison, not a sales multiplier.
In a 2011 test of 2,241 US companies, 37% answered within an hour and 23% never answered. These are historical company response patterns, not a current benchmark for your trade.
- 37% within an hour
- 16% within 1–24 hours
- 24% after more than a day
- 23% never
03 / See what happens in practice
Get a timed look at your follow-up.
A calculator estimates the opportunity. The free test checks what actually happens when a new lead reaches your business.
With your permission, I send one to three test leads within 14 days. You get the timed log, a short report and a Loom walkthrough within two business days of the last test.
— Jon Phillips, Matchless Web
Response check
Example layout · timestamps shown as placeholders
HH:MM:SSInquiry sentWebsite request submitted
HH:MM:SSFirst reply receivedReply content and elapsed time logged
HH:MM:SSNext step checkedBooking or follow-up path reviewed
Response summary
Your report shows how long a lead waited and whether the reply gave them a clear next step.
Next action
A short Loom walkthrough explains the gap and the first fix to make.
Example only. No customer result or measured response time is shown.
04 / Free response test
Find out what your next lead experiences.
I'll check your chosen form or phone line, then walk you through the findings. No purchase is required.
- You approve the test.
Tell me which business and channels I may test.
- I test within 14 days.
One to three probes, with no real service appointment requested.
- You get the findings.
A report and Loom within two business days of the last probe.
Before you start
A few fair questions.
Will I have to give my email to see the estimate?
No. The calculator works in your browser and shows the result immediately. Your email is only needed if you request a test.
Does a missed lead always mean a missed sale?
No. The calculator uses your own close rate to estimate possible missed jobs. It assumes unanswered leads are similar to the leads you answer, which may not be true.
What if my follow-up is already working?
The test can confirm what's working. If you have no unanswered leads, the default calculator shows no unanswered-lead opportunity.
What happens after the free test?
You get the findings first. If Respond is a fit, you can review the scope and price and decide whether to talk. There is no automatic enrollment.
Start with your numbers.
Your estimate is available without leaving your email address.
See my numbers →Free calculator · No email needed.