An AI consultancy whose site proves the value before the first call: a scored quiz sorts visitors into personas and starts the right follow-up on its own.
Madison Media helps small businesses and non-profits in Central Mississippi make sense of AI: what to adopt, what to ignore, and how to put it to work. The trouble with selling clarity is that a brochure can't prove it. Visitors arriving curious but overwhelmed needed to feel the value before the first consultation, not read about it.
I designed and built a five-page site whose centerpiece is the Friction Finder, a scored eight-question quiz that pinpoints what is slowing a business down and sorts each visitor into one of two personas with three tailored next moves. Every answer lands in the CRM and starts a persona-specific eight-email follow-up sequence, so the site qualifies its own leads while the founder sleeps.
The build began as two competing homepage concepts the client could flip between on the live site, and the winner became the site.
A conservation consultancy with a $1.65M track record and a one-page site to show for it. Now a twelve-section guide that turns curious landowners into funded applications.
View case study →A 15-minute call. No pitch, no pressure. Just a clear picture of whether I'm the right fit.
Website + funnels + automations. One system, one person to call.
